Apple announced “plans to launch dozens of new educational sessions next month in all 495 Apple stores ranging in topics from photo and video to music, coding, art and design and more. The hands-on sessions, collectively called “Today at Apple,” will be led by highly-trained team members, and in select cities world-class artists, photographers and musicians, teaching sessions from basics and how-to lessons to professional-level programs.”
Angela Ahrendts, Apple’s senior vice president, Retail, explains that this new program “is one of the ways we’re evolving our experience to better serve local customers and entrepreneurs. We’re creating a modern-day town square, where everyone is welcome in a space where the best of Apple comes together to connect with one another, discover a new passion, or take their skill to the next level. We think it will be a fun and enlightening experience for everyone who joins.”
All these sessions are free. For example, there are six sessions about your iPhone camera on how to sessions that cover shooting, organizing, editing, etc., and sessions include “Photo Walks that leave the store to dive into techniques including light and shadow, portraits and storytelling.” For advanced users, in most countries, there are Photo Lab sessions for “accomplished photographers on topics such as capturing candids, building a brand on social media or simply sharing their perspective.”
Apple doesn’t leave the family and kids out either. On the weekends there are Kids Hour sessions ranging from music making to coding with robots. On Teacher Tuesdays sessions for educators are provided to “learn new ways to incorporate technology into their classrooms, or aspiring coders of all ages can learn how to code in Swift, Apple’s programming language for iOS and Mac apps.
In select stores there are the Business Circuits program where small business owners can engage with global and local entrepreneurs. Many of the sessions will be taught by the newly designated Creative Pros, the liberal arts equivalent to Apple’s technical Geniuses who are experts in one or more areas of the arts, and highly trained to pass along their knowledge to Apple users of all levels. There are at least 60 different sessions offered in creative skills with “90-minute sessions on topics from art and design to documents and presentations.”
“Today at Apple” will launch worldwide in May, with sessions in every store. Contact your local Apple Store for details.